We all know that personalization and customization can go a long way toward building a relationship with potential buyers. The thing is, personalization is so much more than just greeting the customer by name when they visit your website. That’s a great first step, but it’s not the only benefit you can get out of gathering information about your customers. Want to know what else you can do? Here are some tips.
Offer Custom Content
No matter what you sell on your ecommerce site, we’re sure that you haven’t shared all the possible information about every single product. The things you can’t fit on your website don’t have to languish forever. Instead, create helpful guides, ebooks, white papers, case studies, checklists, how-to instructions, tutorials, and anything else you can think of to get that information into the hands of your buyers…
