Social media marketing is such an established and proven part of the marketing landscape it can feel foolproof. But there are plenty of mistakes to be made, and even things that seem inconsequential can impact the effectiveness of your social marketing and leave a window open for your competition.
Here are some common mistakes you can easily avoid:
1. Not blogging – Blogging is the best way to get your thought leadership out there, so you want to take advantage of it. Don’t worry if you can’t blog constantly – it’s not about volume, it’s about consistency (if you can’t post consistently, it’s better to not have a blog at all). Once a week is plenty if you can’t do more.
And if you do have to forego your own blog in the short-term, it doesn’t mean you can’t get your ideas out there. You can blog on sites like LinkedIn and Medium, and offer guest posts to appropriate venues when you have something to say…
