When we have access to detailed analytics that allow us to determine the impact of our actions and we then know how to shape those actions to achieve a desired outcome, the question that arises is can we “keep things real”?
Authenticity, is often cited as the first casualty of targeted marketing but it doesn’t quite have to be that way. The #SMTPowerTalk explored the dynamic presented by the opportunities afforded in the new world of marketing and the choices that we have to make…
SMTPowerTalk 4: “Keeping It Real” in a Social Media Marketing World
