Most people, especially marketers, know that mobile devices have become increasingly important over the past few years. We’ve come a long way from the original mobile phones, aka veritable bricks, and as technology has continued to evolve, not only have phones get smaller, lighter, and faster but they have also added more and more value to our lives. As I mentioned in a previous blog, today’s mobile devices have incorporated many of our other daily tasks—from maps, to calendars, to contacts, to even your wallet. And as mobile has become more and more evolved, it’s opened doors for marketers looking to engage with their audiences in new ways. We know how important mobile devices are because we use them, but why do marketers need to understand and invest in mobile marketing? Let’s take a look:
[Ebook] Introduction to Mobile Marketing: The Past, Present, and Future
