Kraft Dinner was a staple in my university dorm days. And not just for budgetary reasons—I craved its perplexingly bright color. I found twisted comfort in seeing yellow dyes numbers 5 and 6 in my bowl of pasta. So it was with mixed emotions last week that I learned, as of January 2016, Kraft would be coloring its iconic macaroni and cheese product using paprika, annatto and turmeric—no more chemicals.
Kraft has finally decided to go au naturale. I’d have loved to be a fly on the wall in that boardroom! Do you eschew the familiar and comfortable to suit a changing business, or stick with what works? It’s a question many marketers face (including us). With these questions in mind, we thought we would share 3 lessons Kraft dinner has taught us about social media marketing this week…
3 Social Media Marketing Lessons We Learned from Kraft Dinner
