SMS stands for short message service, and is one of the most effective marketing tools available to small business owners and marketers. Essentially, the practice of texting your consumers or having consumer text you. If you’re not already using SMS marketing in conjunction with your social media marketing campaign, you may be missing out on valuable promotion and outreach opportunities.
SMS is one of the quickest ways to reach mass groups at once, is relatively inexpensive, requires less technical know-how and is proven to be successful in increasing sales. In fact, Juniper Research has reported that 97% of text messages are read by the phone owner, and 90% of those phone owners read the text within the first six minutes of receiving it. If you’re not sure where to begin, here are five ways to start integrating SMS marketing with your social media campaign today:
5 Ways to Integrate SMS Marketing with Social Media Campaigns
