It’s hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes. These businesses cling to outmoded methods of marketing without taking into account just how influential and far-reaching social media has become for consumers in B2C and B2B.
“Not having the right social media channels for your customers to reach out to you is the 1995 equivalent of not having a phone line,” notes Cassandra Hayes at SocialBro.com.
In case you’re not yet fully on board with social media, here are compelling reasons why not using it can harm your business:
