It’s not hard to see why Snapchat is rarely out of the digital headlines at the moment.
According to GWI’s data, it’s the fastest growing social app out there. More than half of its users are aged 16-24. And among US teens, it’s more popular than either Facebook Messenger or WhatsApp.
But while these are pretty compelling insights for any planner, here are three facts you really should know about Snapchat.
1. Teens don’t really care about Snapchat’s privacy credentials
Sure, Snapchat made its name as the app with self-destructing, non-permanent messages. It was the perfect solution to a Facebook-fatigued demographic who liked the ephemeral nature of what Snapchat was offering.
But times have moved on and so has the teen audience. Ask teens why they’re using Snapchat now and privacy comes bottom of the list (in fact, they’re typically behind average on any question relating to privacy).
Now, teens are using the app because it’s fun, because it’s free and because lots of their friends are on it. So, don’t expect a campaign centered around privacy to resonate especially strongly with this demographic…
