How Your Marketing Team Can Help Sales Close More Deals

How Your Marketing Team Can Help Sales Close More DealsAs a B2B marketer, my mission can be summed up in a single word: enablement. Perhaps it’s because I began my own career as a sales rep, but as I see it, a marketer’s job is to make it as easy as possible for salespeople to win deals. Sure, this process should begin with generating high-quality leads. But simply providing sales with leads — even great leads — is no longer enough.

If you want your sales team to grow revenue quickly, look to your company’s marketers. They can do a lot more than simply hand over qualified leads. They can provide you with data and content that can help you transform hesitant prospects into loyal customers…

How Your Marketing Team Can Help Sales Close More Deals

CopyRanger

Rick Duris is CopyRanger.

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