As a B2B marketer, my mission can be summed up in a single word: enablement. Perhaps it’s because I began my own career as a sales rep, but as I see it, a marketer’s job is to make it as easy as possible for salespeople to win deals. Sure, this process should begin with generating high-quality leads. But simply providing sales with leads — even great leads — is no longer enough.
If you want your sales team to grow revenue quickly, look to your company’s marketers. They can do a lot more than simply hand over qualified leads. They can provide you with data and content that can help you transform hesitant prospects into loyal customers…
