The constant innovation and the ever-changing technology forced companies and businesses to rethink their strategies. The tactics or marketing campaigns that were deployed in 2014 or even in 2013 are no longer relevant for the targeted customer and for almost all of industries today. A new infographic published on Visual.ly goes into detail of how influencer marketing is becoming paramount and the king of content for 2015.
It used to be the case that whoever had the most followers and engagement was the go to source. Things have changed in respects to that traditional model and platforms like for example the visual discovery tool Pinterest. This new form of endorsement model apparently works with customers and those influencers that build trust are instrumental to these transaction successful between the brand and their clients…
The Changing Landscape for Social Media and Marketing [INFOGRAPHIC]
