Just like the reasonable deduction that several highly trained chefs could in fact produce an entirely unspoilt fistful of broth, it is also frequently possible to not have too much of a good thing.
When that thing is unwavering in it’s ‘goodness’ and delivered in a time, place and manner that facilitates its enjoyment, then I’d cheerfully gorge on good things until I vomit a sticky mass of excellence and fine broth into your mum’s best hanging basket.
Copywriting, sadly, is increasingly becoming one of those ‘good things’ of which a person can have too much, too often and with too little genuine reward.
Or, rather than an excess of copywriting, I would suggest it’s a surplus of words that is unpicking our day-to-day tolerance for language….
Noisy Words – how can copywriting stand out amongst the din?
