What to Look for When Choosing a Copywriting Agency

The modern internet is a voracious content-hungry beast – one which businesses of all types need to keep well fed. But how do you keep the beast at bay when there are only so many hours a day and a finite number of staff in your office? The answer for a growing number of firms is to enlist the help of a copywriting agency who can create content for them on a regular basis. How do you know if you’d benefit from such services?

  • Are your current results in search disappointing?
  • Are you receiving little traffic?
  • Is the traffic you are receiving failing to convert?
  • Are you struggling to meet the content output goals you’ve set?
  • Do you need to free up in-house staff to work on other projects?

If you can answer yes to any of the above questions then it may be time to look into outsourcing some or all of your online content needs. But with so many web copywriters and copywriting agencies around these days, how do you know which one will provide the level of service you need? Here are a few things to take into account when choosing a copywriting agency.


Size isn’t everything, but if you need to produce hundreds of product descriptions for your website then you need to know that the agency will be able to cope with the workload. While a lone freelance copywriter might be sufficient for businesses that just need a few basic pages, if you have lots of content to produce on a deadline you’re better off opting for a copywriting agency that can put a number of web copywriters to task on your project.

What to Look for When Choosing a Copywriting Agency


Rick Duris is CopyRanger.

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