Consider this: according to the Social Media and Sales Quota Survey, 79% of salespeople who use social media as a selling tool outperform those who don’t.
For a sales technique still often considered a fad or novelty, those are some staggering results. It’s becoming hard to ignore the fact that the modern sales professional needs to be social.
Your customers are more tech-savvy, more educated, and more connected than they were just a few years ago. They aren’t as easily swayed by a cold call and a sales pitch, and many prefer to do their own research. To regain your footing in this rapidly changing environment, you need to add social media to your sales arsenal…
