How do you know if your social media marketing efforts are effective? Which posts drive the most traffic? What social media metrics should you be monitoring? How do you interpret the numbers once you have them?
If you’re on social media for your business, you already know you should be measuring it.
But don’t measure social media just for the sake of having some numbers to report on. Instead, measure social media marketing efforts so that you can learn what works and what doesn’t.
Step 1: Set your conversion goals
Before you jump into measuring every single post, comment or like, first think about your business goals on social media.
What are you trying to achieve via your social channels? And which channels are key to those goals?
Social media can serve a variety of purposes, from generating awareness, to improving customer support or engagement with a community…
Marketing: How to Measure Social Media: A Step-By-Step Guide
