The 2014 State of Enterprise Social Marketingreveals insights businesses can learn from. It’s February and some businesses are still developing 2015 marketing plans. When doing so, it’s important to consider what worked and didn’t work in 2014. Doing this can help you determine where you should be investing your time and money this year.
This report describes how the world’s largest companies are planning, executing and measuring social. Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies in the U.S. and Western Europe. The survey included companies across eight industry verticals, including Retail, Consumer Product Goods, Technology, Finance, Insurance, Media, Manufacturing and Telecom, with a total sample of 160 participants from the United States and Western Europe in companies with at least $1 Billion in revenue. The result is information on corporate social marketing trends and benchmarks that could help businesses plan for 2015 and beyond. Readers are provided with a look at how the world’s largest companies are planning, executing, and measuring social…
What Does “The 2014 State Of Enterprise Social Marketing” Tell Us For 2015?
