According to a recent report from comScore, consumers spent more than $9 billion during the week following Thanksgiving in 2014, often referred to as Cyber Week. This represented an increase of more than 14 percent from the nearly $8 billion spent during the same period the previous year. Ecommerce is certainly on the rise. It is now incumbent upon companies to ensure they are tapping into that trend in order to stay ahead of the competition. Moving into 2015, it will become increasingly important for brands to ensure they are utilizing social media in order to succeed with e-commerce.
Yet, many brands often continue to make the same mistakes when it comes to integrating social media with e-commerce. Among the most common mistakes that many companies make is thinking that a presence on a social media platform, such as Facebook or Twitter, is enough to attract customers. It must always be kept in mind that socializing is the primary reason that most people choose to participate in social media networks. Shopping is secondary. The best way to take advantage of social media is to deploy it for enhancing the customer’s shopping experience rather than vice versa…
How to Make More Effective Use of Social Media in Your Ecommerce Strategy
