The case for content marketing is no longer if we should but how we should. Altimeter researchfound that 57 percent of marketers reported custom content was their top marketing priority for 2014. However, most organizations in 2015 are not designed yet to create custom content at scale.
When vetting potential content marketing partners, some of the most successful companies in the world ask us to help them create a set of questions they can use to build a Request for Information (RFI) or a Request for Proposal (RFP). So we’ve decided to share the top 10 questions every company should consider if they want to take their content marketing to the next level…
10 Questions You Should Ask Your Next Content Marketing Partner
