I recently wrote a blog post on branching content , and now I’d like to explain the solution that will keep your audience happy in terms of content representation. Just for a moment, let’s imagine that all of your clients, regardless of whether they’re desktop or mobile, receive the same content on all platforms. This content is well-designed and properly structured: it works cross-platform. If you want to emphasize certain content for a specific group of users, you can do so effortlessly with the help of adaptive content.
Image credit: Intermission Studios
Adaptive content offers flexibility on all screen sizes and devices. But what’s its secret? Maximum structure for the content through attached metadata. Every time your content is opened, metadata provides the answer to the question of how it should look.