Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks.
And you’re growing your email list by offering longer-form premium content behind a simple registration form in your blog posts and on your website. If you are doing it right, your content funnel probably looks something like this:
Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
