Truth be told: I do not even know, what they teach in „Marketing“ at university…
Honestly, I am a mathematician turned strategic consultant turned founder/entrepreneur turned marketer. Everything I know about online marketing and social media I learned by doing: By reading blog posts, trying things out, evaluating results, stepping back, thinking again … and learning by doing.
When people ask for a book about social media marketing, I usually say: I do not know and I have not bought one single book about social media marketing. Most books about social media are probably old and outdated by the time they are printed…
Can You Learn Social Media and Online Marketing at University?