Let’s say you are the CMO at your company, and the CEO is demanding that sales for Product A increase by 10% above your projections for the next fiscal year. He also says that you can only make one change to the marketing mix.
Would you:
A – Move billboard placements in Product A’s Top 10 markets from the interstate to downtown locations?
B – Launch a company blog designed to better explain the features, qualities and benefits of Product A?
C – Divert budget to more television ads designed to show why Product A is a better fit for customers than the competitor’s Product B?
D – Move all grocery end-cap displays in Wal-Mart up to the front registers?
