Writing for the web isn’t particularly complicated, but it is an important skill to master.
And it doesn’t require a huge departure from the basic rules of writing that were (or used to be) hammered into us at school.
There are just a few criteria that have to be taken into account to maximise the impact of your copy, whether it be for marketing materials or a blog post.
And to be clear, these are guiding principles rather than hard and fast rules.
For more on this topic you can read my 10 tips for writing irresistible headlines or book yourself onto our online copywriting training course…
