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Copywriting and Storytelling: Essential Reading and Resources


The bond between copywriting and storytelling is not just strong…

It’s unbreakable.

If you consider yourself a copywriter, you better be damn good at writing “cannot put the thing down” stories.

Don’t know where he gets the time to do it, but my friend and fellow copywriter, Joe Ditzel put this list of essential reading and resources together.

So thank him, not me. I’m just the messenger on this one.

Copywriting and Storytelling:

Required Reading and Resources

Copywriting and Storytelling Articles/Links

Phil’s Forum for Independent Retailer Success: Say Something Interesting

What 3 Brands Can Teach You About Copywriting and Storytellinga>

Once Upon a Time Copywriters Used Storytelling To Write Irresistible Copy

Storytelling Secrets of Top Salespeople

Discover 7 Ways Storytelling Helps You Write Irresistible Copy

The Savvy Copywriter

Confessions Of A Story Junkie- John Carlton

What Hollywood Producer David Mamet Can Teach You About Copywriting and Storytelling

How To Sell A $1 Snow Globe For $59: The Real ROI Of Brand Storytelling | Fast Company

The 22 rules of storytelling, according to Pixar (Copywriting and Storytelling)

What’s the difference between capturing an emotion and creating a mood?

Storytelling Power In Ad Copy

The Copywriter’s Sweet Revenge

How to Craft Cash-Creating Climactic Copy | Michel Fortin on Copywriting, Marketing, Business, and Life

How to Create a Plot Outline « This Business of Writing

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Neuroscience of Your Brain On Fiction

Copywriting and Storytelling Books

Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence

“Winning the Story Wars,” by Jonah Sachs

David Gordon’s Therapeutic Metaphors

Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber

THE WRITER’S JOURNEY by Christopher Vogler

All Marketers Are Liars by Seth Godin

The Bible by Various Authors

“Story” by Robert McKee

On Writing by Stephen King

“Hooked – Write Fiction that Grabs Reader from Page One and Never Lets Them Go” by Les Edgerton

On Writing Well, by William Zinsser

20 Master Plots: And How to Build Them: Ronald...20 Master Plots: And How to Build Them: Ronald…

Story Proof: The Science Behind the Startling...Story Proof: The Science Behind the Startling…

Made to Stick: Why Some Ideas Survive and Others...Made to Stick: Why Some Ideas Survive and Others…

Story: Substance, Structure, Style and The...Story: Substance, Structure, Style and The… The Art of Dramatic The Art of Dramatic Writing…

The  Story Factor: Inspiration, Influence, and...The Story Factor: Inspiration, Influence, and…

Storytelling: Branding in Practice eBook: Baris...Storytelling: Branding in Practice eBook: Baris…

Stein  on Writing: A Master Editor of Some of the...Stein on Writing: A Master Editor of Some of the… The Art of Dramatic The Art of Dramatic Writing…

Unlimited Selling Power: How to Master Hypnotic...Unlimited Selling Power: How to Master Hypnotic…

Buying Trances: A New Psychology of Sales and...Buying Trances: A New Psychology of Sales and…

Writing  for Emotional Impact: Advanced Dramatic...Writing for Emotional Impact: Advanced Dramatic… Covers targeting emotions.

Copywriting and Storytelling Courses and other Products

Connecting With Stories

Story Selling… Troy White Shows You How To Turn Your Stories Into Wealth

Copywriting and Storytelling: Effortless Influence by Daniel Levis

Kick Ass Copywriting Secrets Of A Marketing Rebel by John Carlton

Copywriting and Storytelling: How to Create Clear and Memorable Business Stories

Copywriting and Storytelling Audio/Podcasts

Storytelling Techniques

Myth and Truth in Story Selling | Kevin Rogers|Direct Response Copywriting Expert|Marketing Consultant|The Copywriter’s Edge

John Carlton Interview w David Jenyns- Explains the importance of being able to tell a story

John Carlton on the Power of Copywriting and Storytelling: Extended Seminar on MP3…rlton-seminar/

Copywriting and Storytelling PDF Downloads

One Sentence Persuasion Course
Blair Warren’s One Sentence Persuasion Course

Seven Story Secrets by Vin Montello…crets-2008.pdf

Jonah Sachs on how “Winning the Story Wars” came to be written…rsPrologue.pdf

Classified Ads Using Copywriting and Storytelling

eBay item 4146756343 (Ends Apr-28-04 15:37:01 PDT) – SIZE 12 WEDDING DRESS/GOWN NO RESERVE

(related: The Seattle Times: Local News: Fact is, wedding-dress guy’s eBay pitch includes some fiction )

Wesley Crusher Trading Card Ruined and Autographed by Wil Wheaton | eBay

Copywriting and Storytelling in Music

How I Made Money By Listening To Country Music And How You Can Too


Copywriting and Storytelling Threads

How I Made Money In Copywriting By Listening To Country Music And How You Can Too

Best Book On Storytelling?

Help With Story Telling

Read A Movie

David Garfinkel on storytelling

The power of storytelling

Does telling a story always work?

The Most Successful Single Piece of Advertising in The History of The World

Copywriting & Storytelling

Free interview on storytelling

Writing A Compelling Story in a Sales Letter

Story telling – How Hollywood Stole from you….

“TRUTH” vs. “STORY” – Which Woman Wins?

The South Park Guide to Storytelling

Does telling a story always work?

Copywriting & Storytelling

Who’s Your Favorite Story-Telling Fiction Authors?

Copywriting and Storytelling Videos

Jay O’Callahan: The Power of Storytelling on Vimeo

Andrew Stanton: The clues to a great story | Video on

Use STORIES to Perk Up Your Business – YouTube

Ira Glass on Storytelling, part 1 of 4 – YouTube

Stand In: Trey Parker & Matt Stone |

Obsessives – Soda Pop – YouTube

The Fantastic Russell Brand on Robert McKee’s Story Seminar

Big Think Interview With Robert McKee

Fiction Authors Good At Storytelling (Copywriting and Storytelling)

(Comments are from Warrior posts in other threads.)
Maeve Binchy

“Make me wish I lived in Ireland.”

Dan Brown

DaVinci Code

“…masterful use of end-of-chapter teases.”

Truman Capote

Michael Chabon

“The Adventures of Kavalier and Clay”

Agatha Christie

Pat Conroy

Amazing flow in his writing.

Bryce Courtenay

Great scene setter and Bryce was a professional

copywriter for many years before becoming an author.

Roald Dahl

Charlie and the Chocolate Factory

“…knows how to elicit vivid imagination from the reader.”

Sir Arthur Conan Doyle

Sherlock Holmes novelettes and stories.

Diana Gabaldon

Series: The Outlander Series.

Terry Goodkind

“The Sword of Truth”

Robert Heinlein.

He had an amazing ability to put a story across and make it real.

Ernest Hemingway

Frank Herbert


Robert E. Howard

dark fantasies

John Irving

Robert Jordan

Wheel of Time series. Epic fantasy.

Stephen King

Great storyteller.

Elmore Leonard

Great for crime stories.

C.S. Lewis

Daphne Du Maurier

Makes history come alive.

Anne McCaffery

PERN Series.

Frank McCourt. Amazing writing and a great example of opening up

to your reader.

Haruki Murakami

Kafka on the Shore

Flannery O’Connor

“…attention-getting prose and remarkable metaphors.”

“As Gary Bencivenga has said, metaphors are the most important form of story in copy.”

James Patterson.

Well-known fiction author. Writes some killer suspense and thriller novels.

Edgar Allen Poe

Vladimir Propp

Russian folk stories
Vladimir Propp – Wikipedia, the free encyclopedia

Annie Proulx

The Shipping News

Alastair Reynolds

Dark sci-fi, noir-ish.

Richard Russo


Dorothy Sayers

Lord Peter Wimsey and other stories.

Hunter S. Thompson

Brad Thor

Counter-terrorist/hunt down the bad dudes books.

John Kennedy Toole

A Confederacy of Dunces

Kurt Vonnegut.

The consummate storyteller.

Gene Wolfe

Sci-fi. “Regarded by some as the greatest living writer working in the English language.”

Parody Sales Letters with Crazy/Humorous Story Lines (Copywriting and Storytelling)

Buy My Stupid Ebook

Country Boy Riches

You’re A Poor Loser

Learn Copywriting from the Greatest Copywriter – Perhaps the Greatest Human Being – Who Ever Walked the Earth

Mystic Mayan Power Cloak

How YOU Can Start and Build a Money Making Machine that Brings in Money So Fast You’ll Need to Buy a FLEET of Brinks Trucks to Carry All Your Cash In

Click Here You Idiot

Amazon Product Storylines (Copywriting and Storytelling) Funniest Amazon Product Reviews

Catalog/ Ecommerce Retailers Using Copywriting and Storytelling

Banana Republic catalogs from the 80s

Copywriting and Storytelling Websites: J Peterman Company

Copywriting and Storytelling Websites: Saddleback Leather

Copywriting and Storytelling Websites: Garagiste Wine- Wine sold through email with stories

Copywriting and Storytelling Websites: Frank Lewis Schultz “A Fluke Of Nature” grapefruit ad via Joe Sugarman

File Under: Copywriting and Storytelling

The bond between between copywriting and storytelling is not just strong…


Rick Duris is CopyRanger.

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