The bond between copywriting and storytelling is not just strong…
It’s unbreakable.
If you consider yourself a copywriter, you better be damn good at writing “cannot put the thing down” stories.
Don’t know where he gets the time to do it, but my friend and fellow copywriter, Joe Ditzel put this list of essential reading and resources together.
So thank him, not me. I’m just the messenger on this one.
Copywriting and Storytelling:
Required Reading and Resources
Copywriting and Storytelling Articles/Links
http://jimmy-curley.com/copywriting-tip-who-are-you/
Phil’s Forum for Independent Retailer Success: Say Something Interesting
What 3 Brands Can Teach You About Copywriting and Storytellinga>
Once Upon a Time Copywriters Used Storytelling To Write Irresistible Copy
Storytelling Secrets of Top Salespeople
Discover 7 Ways Storytelling Helps You Write Irresistible Copy
Confessions Of A Story Junkie- John Carlton
What Hollywood Producer David Mamet Can Teach You About Copywriting and Storytelling
How To Sell A $1 Snow Globe For $59: The Real ROI Of Brand Storytelling | Fast Company
The 22 rules of storytelling, according to Pixar (Copywriting and Storytelling)
What’s the difference between capturing an emotion and creating a mood?
The Copywriter’s Sweet Revenge
How to Create a Plot Outline « This Business of Writing
The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains
The Neuroscience of Your Brain On Fiction
Copywriting and Storytelling Books
Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence
“Winning the Story Wars,” by Jonah Sachs
David Gordon’s Therapeutic Metaphors
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber
THE WRITER’S JOURNEY by Christopher Vogler
All Marketers Are Liars by Seth Godin
The Bible by Various Authors
“Story” by Robert McKee
On Writing by Stephen King
“Hooked – Write Fiction that Grabs Reader from Page One and Never Lets Them Go” by Les Edgerton
On Writing Well, by William Zinsser
20 Master Plots: And How to Build Them: Ronald…
Story Proof: The Science Behind the Startling…
Made to Stick: Why Some Ideas Survive and Others…
Story: Substance, Structure, Style and The…
Amazon.com: The Art of Dramatic Writing…
The Story Factor: Inspiration, Influence, and…
Storytelling: Branding in Practice eBook: Baris…
Stein on Writing: A Master Editor of Some of the…
Amazon.com: The Art of Dramatic Writing…
Unlimited Selling Power: How to Master Hypnotic…
Buying Trances: A New Psychology of Sales and…
Writing for Emotional Impact: Advanced Dramatic… Covers targeting emotions.
Copywriting and Storytelling Courses and other Products
Story Selling… Troy White Shows You How To Turn Your Stories Into Wealth
Copywriting and Storytelling: Effortless Influence by Daniel Levis
Kick Ass Copywriting Secrets Of A Marketing Rebel by John Carlton
Copywriting and Storytelling: How to Create Clear and Memorable Business Stories
Copywriting and Storytelling Audio/Podcasts
John Carlton Interview w David Jenyns- Explains the importance of being able to tell a story
John Carlton on the Power of Copywriting and Storytelling: Extended Seminar on MP3
http://www.perrymarshall.com/marketi…rlton-seminar/
Copywriting and Storytelling PDF Downloads
One Sentence Persuasion Course
Blair Warren’s One Sentence Persuasion Course
Seven Story Secrets by Vin Montello
http://www.montellomarketing.com/sec…crets-2008.pdf
Jonah Sachs on how “Winning the Story Wars” came to be written
http://winningthestorywars.com/downl…rsPrologue.pdf
Classified Ads Using Copywriting and Storytelling
eBay item 4146756343 (Ends Apr-28-04 15:37:01 PDT) – SIZE 12 WEDDING DRESS/GOWN NO RESERVE
(related: The Seattle Times: Local News: Fact is, wedding-dress guy’s eBay pitch includes some fiction )
Wesley Crusher Trading Card Ruined and Autographed by Wil Wheaton | eBay
Copywriting and Storytelling in Music
How I Made Money By Listening To Country Music And How You Can Too
Copywriting and Storytelling Threads
How I Made Money In Copywriting By Listening To Country Music And How You Can Too
David Garfinkel on storytelling
Does telling a story always work?
The Most Successful Single Piece of Advertising in The History of The World
Free interview on storytelling
Writing A Compelling Story in a Sales Letter
Story telling – How Hollywood Stole from you….
“TRUTH” vs. “STORY” – Which Woman Wins?
The South Park Guide to Storytelling
Does telling a story always work?
Who’s Your Favorite Story-Telling Fiction Authors?
Copywriting and Storytelling Videos
Jay O’Callahan: The Power of Storytelling on Vimeo
Andrew Stanton: The clues to a great story | Video on TED.com
Use STORIES to Perk Up Your Business – YouTube
Ira Glass on Storytelling, part 1 of 4 – YouTube
Stand In: Trey Parker & Matt Stone | mtvu.com
Obsessives – Soda Pop – YouTube
The Fantastic Russell Brand on Robert McKee’s Story Seminar
Big Think Interview With Robert McKee
Fiction Authors Good At Storytelling (Copywriting and Storytelling)
(Comments are from Warrior posts in other threads.)
Maeve Binchy
“Make me wish I lived in Ireland.”
Dan Brown
DaVinci Code
“…masterful use of end-of-chapter teases.”
Truman Capote
Michael Chabon
“The Adventures of Kavalier and Clay”
Agatha Christie
Pat Conroy
Amazing flow in his writing.
Bryce Courtenay
Great scene setter and Bryce was a professional
copywriter for many years before becoming an author.
Roald Dahl
Charlie and the Chocolate Factory
“…knows how to elicit vivid imagination from the reader.”
Sir Arthur Conan Doyle
Sherlock Holmes novelettes and stories.
Diana Gabaldon
Series: The Outlander Series.
Terry Goodkind
“The Sword of Truth”
Robert Heinlein.
He had an amazing ability to put a story across and make it real.
Ernest Hemingway
Frank Herbert
Sci-fi.
Robert E. Howard
dark fantasies
John Irving
Robert Jordan
Wheel of Time series. Epic fantasy.
Stephen King
Great storyteller.
Elmore Leonard
Great for crime stories.
C.S. Lewis
Daphne Du Maurier
Makes history come alive.
Anne McCaffery
PERN Series.
Frank McCourt. Amazing writing and a great example of opening up
to your reader.
Haruki Murakami
Kafka on the Shore
Flannery O’Connor
“…attention-getting prose and remarkable metaphors.”
“As Gary Bencivenga has said, metaphors are the most important form of story in copy.”
James Patterson.
Well-known fiction author. Writes some killer suspense and thriller novels.
Edgar Allen Poe
Vladimir Propp
Russian folk stories
Vladimir Propp – Wikipedia, the free encyclopedia
Annie Proulx
The Shipping News
Alastair Reynolds
Dark sci-fi, noir-ish.
Richard Russo
novelist.
Dorothy Sayers
Lord Peter Wimsey and other stories.
Hunter S. Thompson
Brad Thor
Counter-terrorist/hunt down the bad dudes books.
John Kennedy Toole
A Confederacy of Dunces
Kurt Vonnegut.
The consummate storyteller.
Sci-fi. “Regarded by some as the greatest living writer working in the English language.”
Parody Sales Letters with Crazy/Humorous Story Lines (Copywriting and Storytelling)
Country Boy Riches
You’re A Poor Loser
Click Here You Idiot
Amazon Product Storylines (Copywriting and Storytelling)
Amazon.com: Funniest Amazon Product Reviews
Catalog/ Ecommerce Retailers Using Copywriting and Storytelling
Banana Republic catalogs from the 80s
Copywriting and Storytelling Websites: J Peterman Company
Copywriting and Storytelling Websites: Saddleback Leather
Copywriting and Storytelling Websites: Garagiste Wine- Wine sold through email with stories
Copywriting and Storytelling Websites: Frank Lewis Schultz “A Fluke Of Nature” grapefruit ad via Joe Sugarman
File Under: Copywriting and Storytelling
The bond between between copywriting and storytelling is not just strong…
