Just one-fifth have a dedicated mobile content marketing strategy
Business-to-business (B2B) content marketers may need an intro to mobile, based on January 2015 polling by Regalix, which found that mobile played a minimal role in such marketing efforts. Among B2B marketing executives worldwide, just one-third used mobile to distribute content. This trailed every other channel by a long shot.
But even if they are executing mobile marketing, B2B content marketers aren’t likely to be following a plan. Just over one-fifth (21%) of respondents had an exclusive mobile content marketing strategy—meaning nearly 80% left mobile out in the cold. A silver lining appeared when B2B marketers were asked about mobile apps, despite the fact that just 12% were leveraging these for content at the time. Among respondents, 83% said mobile apps were important to content marketing. However, just 32% labeled these as very important or critical, while 51% acknowledged they were somewhat important, indicating room for growth.
