B2B Content Marketers Miss the Mobile Mark
Just one-fifth have a dedicated mobile content marketing strategy Business-to-business (B2B) content marketers may need an intro to mobile, based on January 2015 polling by Regalix, which found that mobile…
3 Lessons B2B Content Marketers Can Learn from B2C Content
Is your company’s B2B content … well, boring? Rethink your approach with these inspirations from B2C content. B2B content is often kind of—dare I say—boring. Of course, any content produced…