The practical marketer listens to her customers, to craft informed landing page copy that converts. (Image source)PSST! Want more landing page copywriting wisdom? Check out Joanna’s ebook,The Conversion Marketer’s Guide to Landing Page Copywriting.
Lately, everyone has the same answer for every copywriting, business or marketing question:
Go ask your visitors, customers and prospects.
If you want to know what product to build so you have a successful startup, people like Dane Maxwell and Amy Hoy, in her 30×500 course, will tell you to pick up the phone and interview a prospect… or take your ideal customer for coffee and pick her brain… or send out a survey.
If you wanna know what messages to put on your home page or landing page, I’ll tell you the same thing. And, if the late great copywriter Gene Schwartz were around, he’d tell you the same thing.
