Our last webinar on “Increase Your Conversions with Marketing Driven Sales” taken by LeadSquared founder and CEO, Nilesh Patel, emphasized on having an perfectly aligned marketing and sales strategy to drive conversions. Those of you who missed it, here’s a summary of some of the questions asked during the session.
Question 1
What are negative keywords?
Google AdWords allows you to mark certain keywords that you wouldn’t want to rank for as “negative”, so that you can save some money on clicks. So, you can look at Adwords reports daily and see if there are certain unrelated keywords that you are getting clicks for, and then mark them as negative.
Increase Your Conversions with Marketing Driven Sales (Webinar FAQ)
