Marketing smarter means developing the best content that will galvanize your audience. But, before doing so, you must test your marketing campaigns.
As a young whippersnapper, I recall looking forward to waking up every Saturday and turning on the television to watch cartoons. One of my favorites was G.I. Joe. I thought he was the ultimate super hero. No special powers or secret weapons. Just brute strength and sage advise via a public service announcements.
Every episode closed with a the quote “Now you know, and knowing is half the battle.” To this day this quote resonates with me. I find myself reciting in jest while discussing marketing strategy with clients.
