Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.
Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes. For example, the main advantage of using social media for both types of marketing is building relationships with current and potential customers. Additionally, certain types of techniques, such as keeping a social media content calendar for planning your social media messaging, are helpful for both B2B and B2C marketers.
