Non-profit organizations operate on high stakes. They often have wide audiences to cater to, and limited resources in which to accomplish their goals. If unsuccessful, your organization faces a threat more dire than a loss of profits: it can mean that people have less access to your life-saving product or service.
A targeted marketing and communication campaign is essential to the health and continued success of your non-profit organization. The right strategies can help you reach your target audience, as well as connect you to potential donors. Non-profits face the same kind of struggles as their for-profit counterparts, like getting their fair slice of the media pie, but without the kind of operational budget of other companies. Fortunately, non-profits have a distinct advantage in that they have an innate perception of credibility. Even so, your marketing campaign will still fall on deaf ears if it’s not carried out effectively. Consider applying these best practices to your marketing toolbox for an impactful 2016:
