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The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. Gone are the days of waiting weeks and months to see how a multi-touch direct mail campaign performed in order to assess how well the program and message was received and acted upon by the target audience.

Thanks to social networks, marketers can obtain real-time customer insights within seconds and begin using that data to optimize their marketing programs to boost their success and ROI.

Social media is equivalent to one big fat focus group that never sleeps. There’s not a time of day or night that you can’t crawl up in your cozy chair with your laptop and learn what people think of you and your brand. It’s there for the taking…

8 Ways To Use Social Media To Test Your Marketing Campaigns, Programs and Content