There’s no such thing as a dumb question, so don’t be shy. Even the most experienced social media strategists return to the same basic issues. Whether you’re a novice or a seasoned vet, the answers to these common questions are a nice reminder to get back to the basics. To build the right following, you have to start with a solid foundation.
1. Do I Have to Be on Every Social Network?
Answer: No.
Here’s why: An easy way to figure out which social networks you should be on is to ask yourself where your customers are. That’s where you need to be. If they’re not on Facebook, don’t waste time building out a Facebook Page…
