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We’ve all been there. You craft a marketing email, complete with clever wording and amazing benefits for the specific buyer persona, and you’re seriously impressed with yourself.
So your mind starts to wander … you think about all the leads you’re going to generate and how you’re going to spend your bonus. But suddenly, a paralyzing fear washes over your entire body.
“No, NO! Did I … did I really just hit send on that!!! HOW DO I STOP IT?!”
But it’s too late. You have to make the call. Should you hold your head high and admit fault? Or do you run for the hills?
The following five marketing agencies have made catastrophic email mistakes that almost cost them their clients. But they’ve taken the high road, admitted fault, and are here to share their stories so that you don’t have to make the same mistakes.
