Whether on the road or moving mountains at their HQ, marketing executives have a challenging role to perform: be a compelling thought leader, drive forward their organization’s marketing plan and champion their brand externally all at the same time. Meeting this challenge relies on their ability to create relationships at scale without compromising their attention or authenticity. If leveraged correctly, this is where social can be incredibly powerful.
According to a recent study, a whopping 68% of Fortune 500 CEOs are lacking a social presence. Despite the many reasonswhy an executive’s social presence can end up on the back-burner, there’s a growing expectation from employees and customers that marketing leaders are easily accessible on social media.
This guide will help you learn from the most engaging marketing executives and their tactics for inspiring people by embodying their brand.
7 Social Media Habits of Highly Engaging Marketing Executives
