image courtesy of Professional Academy
Remember the BCG model you learned as an undergrad? You know, COWS, STARS, DOGS, AND ?Well, we used to call question marks (?) problem children before it became politically incorrect [children aren’t bad; they do bad things]
Well, BCG is still out there pushing the envelope on marketing [and general business] strategy. This week, they introduced a study on Agile Marketing Organizations with a focus on the changing role of CMO’s — the top marketing honcho in most organizations — and the expanded view of marketing in organizations…
