“How cool would it be to have 1 million Facebook fans?”
This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it.
Would it be cool to have 1 million Facebook fans? Absolutely!
Is this the right way to set goals?
Coming up with goals for our Facebook page and other social media channelshas often been a bit haphazard for me. Imagine having a system of goal-setting to help create rational, achievable goals. This set me out on the research path to look into other popular goal-setting strategies and frameworks that exist and seeing how these might work for social media marketing…
7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media
