So, you’re a company that wants to win the Pinterest marketing game? Here are some tools and tips to help you win by improving the way you present content, create content, interact with your followers and other companies, and track your results.
1. Keep Your Pinterest Boards Neat and Organized
Nobody likes anything that appears difficult to deal with. For your business, it is important to categorize everything exactly where it belongs so it is simple for users to navigate through your boards. The easiest way to do that is to simply create multiple boards. Even having a board with hundreds of pins is acceptable as long as it is organized and appealing to users.
2. Have Graphic Content
According to SocialMediaExaminer.com, your followers are 44% more likely to engage with content on social media that contains pictures rather than content that is simply plain, straight text. So, how can you make your images stand out from the rest of the crowd out there filled with creative editors?
Let me introduce you to Canva. This is a free online photo editor that most businesses use to create photos to use for their blogs and social media networks such as Pinterest, Instagram, Twitter, Facebook, etc. Canva has an array of content with icons, stickers, fonts, and other images and layouts to choose from. All you will need is an internet connection and imagination to create eye-capturing images for your social media marketing needs.
