When content marketing gets ethically murky

A freelance writer and content marketer in Orlando, Sherry Gray has written forSocial Times, Inbound.org and Search Engine Journal among many other publishers and platforms. She regularly writes articles that deliver business and marketing advice.

Often she will post her stories to sites for free, in exchange for the prestige of being able to say she’s written for the title. But there is an additional benefit that readers (and even her editors) may be unaware of: Some of the businesses she features in her posts have paid her an average of $200 per mention. In fact, Gray’s income has nearly doubled since she began freelance writing 10 years ago and it is all due to the importance of link building and content marketing as businesses strive to gain press for their services and products…

When content marketing gets ethically murky

CopyRanger

Rick Duris is CopyRanger.

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