Have you ever spent what felt like countless hours researching, editing, analyzing and creating compelling content for your business – only to have it never be read? It can be a pretty frustrating feeling.
Here’s the deal: If you want people to read your content, you need to spend just as much time, if not more, promoting it than you did actually writing it. Put another way, this isn’t Field of Dreams. So just because you build it, doesn’t mean your audience will come a-runnin’ without a nudge in the right direction.
I know, I know. Creating your content was exhausting enough. But lucky for us, we live in a tech-savvy world, where promoting and sharing your awesome content is much easier that it sounds. That is where social media comes into play. So before you write social media off completely, read up the following six ways you can generate more leads by using this approach…
