[NOTE: Another recent update not mentioned below is that lead ads can now be shown on desktops. When they were first released, they were only available on mobile. I did not include this update because it was not among the most recent updates Facebook announced. But it’s a big one!]
Launched in June of 2015, Facebook lead ads make the process of collecting an email address significantly easier. Using a Facebook form, advertisers can build an email list without needing to send users to their website…