Educating others through content has a profound emotional effect on readers. And in the business world–where trust is currency–brands can harness their content as a powerful sales force.
This is exactly what’s pushed more companies to let their guard down and start educating and engaging readers through the power of content marketing.
But in the race to ramp up content production, many companies have found that they lack the resources or talent necessary to capture their story. To fill this void, new content marketing companies have sprouted up to help brands educate their audiences and earn their trust.
HubSpot and Marketo are two obvious behemoths that have been around for a while. However, here are seven new players contributing to the growth of content marketing: