Five big ideas from Content Marketing World Sydney and Content Marketing Asia

Grant Butler and Joe PulizziI’ve just had a big week listening to some of the world’s top content marketing experts speak at the Content Marketing World Sydney conference then at Content Marketing Asia in Singapore.

These were sister events run by or in partnership with the Content Marketing Institute (CMI) and headlined by its founder, the ‘godfather’ of content marketing, Joe Pulizzi (Joe’s the good looking one in the photo; the author is the other one). Editor Group was delighted to sponsor both conferences.

This post summarises the big ideas from the events, showing the state of the debate and guiding your content marketing activities in a more profitable direction…

Five big ideas from Content Marketing World Sydney and Content Marketing Asia

CopyRanger

Rick Duris is CopyRanger.

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