As marketers are under more pressure to focus on the entire customer journey, mobile offers an instant and effective way to reach the right customers at the right time, with the right content.
But how are marketers incorporating mobile into their marketing strategies?
We teamed up with Social Media Today to find out if marketers are using mobile as part of their marketing strategy, and just how effective it is as a channel. From what we found, it looks like marketers are still missing the mark…
55% of Marketers Disappointed or Unsure of Mobile Marketing Effectiveness
