I’ve been slammed these past few weeks working on a side project doing in-depth social media reviews for businesses with a fellow entrepreneur who specializes in helping his creative clients find their ideal customers online.
It’s been eye-opening for me on many levels, and incredibly interesting to see how small businesses are handling their social media.
In a way, it’s been fantastic to see that people NEED ME!
But it’s also been disheartening to see how little is understood about what social media is all about, and how to market effectively on social platforms.
And before you throw your hands up in the air, I get it – social media marketing is tough!
Small business owners don’t have the time, resources or attention span to learn social media marketing. But by doing it incorrectly, many are hurting instead of helping their businesses.
Let me explain, briefly. And check out how to solve these issues below!
1. Philosophy – Social media is about relationships.
Businesses still believe that social media platforms are solely channels to distribute their promotions. And to be honest, if I didn’t know any better, I might do the same. It seems logical.
But social media is about relationships – building, investing, and watching them blossom.
I’ve heard business owners discount fans saying they want to have “decision-makers” and “executives” in their audience, but they don’t know who’s in their audience or who their fans know.
By treating your social media platforms as promotional platforms, you are alienating everyone from participating in developing a relationship with you.
