Like search engines, most social networks have also evolved significantly over the last few years. Platforms like Facebook and Twitter have gradually changed their algorithms to encourage quality content and user engagement. That is why you should no longer measure your social media success by the number of followers or page likes.
In order to effectively use social media, you need to change your approach and view it as a part of your broader blogging and content marketing strategy.
With this background, here are a few tips that’ll help you increase the effectiveness of your social media campaigns and achieve more tangible results…
