Everyone wants to design a great landing page that will inspire visitors to take the desired next step. However, a great deal goes into an effective landing page design, and it’s easier than you think to make mistakes along the way.
Why is it so important to maximize the effectiveness of landing pages? One of the major reasons is because the profitability of Google Adwords has declined over time, so if you want to drive conversions, you need to impress visitors with your landing pages, according to a blog post from Successful Software.
Cost per click is increasing while conversions are going down, which raises costs for marketers. Fortunately, there are some warning signs that landing pages are in need of rescue:
