These pages got all the stock image hand models clickin’. Image source.
Last month we held a contest on the blog, challenging marketers to create a click-through landing page to promote our latest ebook, Attention-Driven Design: 23 Visual Principles for Designing More Persuasive Landing Pages.
It was an experiment to determine which design principles and “best practices” make for a seductive click-through landing page. But instead of getting a panel of judges to wax poetic about which landing pages theythought were great, we thought we’d publish the pages and let visitors decide:which ones would actually get people to click through and then convert?
Before we talk about the winning pages and what made them so darn titillating, a quick review session. Let’s take a look at how click-through landing pages differ from their lead gen landing page cousins — both in form and function…