A lot of folks don’t know this, but before getting heavily into blogging, I was a digital media buyer. In fact, I had the chance to convince Yahoo to place banners for clients above search results in the late 90’s, and then was one of the first advertisers to try Goto.com, Google AdSense, and even retargeting and behavioral targeting in the Yahoo network (which was very controversial at the time).
That was a long time ago, and since then, retargeting has become commonplace in the world of digital advertising and even search marketing. However, even with retargeting growing substantially, according to Wishpond, “46% of search engine marketing professionals believe retargeting is the most underused online marketing technology.”…
