For every person whose business has doubled thanks to social media, another 50 are wondering what all the fuss is about. I know lots of people who spend time online, but many fewer who have yet come close to growing their business thanks to their online activities.
Here’s the reality: social media is the best sales and marketing tool ever invented, but only if you don’t treat it as a sales and marketing tool. I know this sounds like a contradiction, but people hire people they like; social media is a wonderful way to expand the universe of people who like you, and vice versa.
To make your life easier and your bank account a bit more uplifting, here are four principles I keep in mind every single day. If you can adopt them as your own, you will be delighted with what happens next.
