For us B2B marketers, LinkedIn seems to be the holy grail of social media marketing. We get involved with groups, publish content and set up our company pages in the hope to ignite lead generation.
In my experience, there are two key goals when creating a LinkedIn marketing strategy; lead generation and driving traffic (usually through content distribution).
After speaking with other B2B marketers, and through my own experiences, I’ve narrowed down some of the most successful LinkedIn marketing tactics. I’ve split this article into two sections: content distribution and lead generation…
